
Quick Info
- ๐ Area: Clothing shops, beauty stores, department stores, markets, souvenir shops, and tax-refund counters across South Korea
- ๐ Best time: Practice the core questions before your trip and save the phrase table offline before a shopping day
- ๐ฐ Budget: Free to learn; prices and promotions vary, so confirm the amount shown at checkout before paying
- ๐ Getting there: Shopping districts are easy to reach by subway; save the store name and address in Korean when visiting a specific branch
- ๐ฅ Best for: First-time visitors, beginner Korean learners, fashion and beauty shoppers, gift buyers, and tax-refund users
- โ TL;DR: Point to the exact item, ask one short question, listen for the number or yes/no answer, and confirm the receipt and refund method before leaving
Shopping in Korea does not require fluent Korean. In many Seoul department stores and tourist-oriented shops, staff may speak some English, and Seoul’s official currency and payment guide says credit cards can be used in most stores. A few short Korean phrases still solve the moments that translation apps handle poorly: asking for another size while your hands are full, confirming whether a discount applies, or making sure the cashier issues the correct tourist-refund document.
This guide gives you 30 practical Korean shopping phrases in Hangul, Revised Romanization-style pronunciation, and natural English. The vocabulary and sentence patterns were checked against the National Institute of Korean Language’s Korean Basic Dictionary and official teaching examples, including the permission pattern in ์ ์ด ๋ด๋ ๋ผ์? (โMay I try it on?โ). The tax-refund notes were checked against current Korea Tourism Organization and Korea Customs Service information on September 6, 2026. Romanization is only a bridge; listen to native audio whenever possible.
30 Korean Shopping Phrases at a Glance

Use the shortest sentence that completes the task. Pointing is normal when the item is clear, and adding ์ฃผ์ธ์ (juseyo, โplease give meโ) makes a direct request polite. The word ์ข (jom) can soften a request; it does not always mean an exact quantity of โa little.โ
| # | Korean | Romanization | Natural English |
|---|---|---|---|
| 1 | ์ด๊ฑฐ ๋ณด์ฌ ์ฃผ์ธ์. | igeo boyeo juseyo | Please show me this. |
| 2 | ์ด๊ฑฐ ์ผ๋ง์์? | igeo eolmayeyo? | How much is this? |
| 3 | ๋ค๋ฅธ ์ ์์ด์? | dareun saek isseoyo? | Do you have another color? |
| 4 | ๋ ํฐ ์ฌ์ด์ฆ ์์ด์? | deo keun saijeu isseoyo? | Do you have a larger size? |
| 5 | ๋ ์์ ์ฌ์ด์ฆ ์์ด์? | deo jageun saijeu isseoyo? | Do you have a smaller size? |
| 6 | ์ด๊ฑฐ ์ ์ด ๋ด๋ ๋ผ์? | igeo ibeo bwado dwaeyo? | May I try this on? |
| 7 | ์ด๊ฑฐ ์ ์ด ๋ด๋ ๋ผ์? | igeo sineo bwado dwaeyo? | May I try these on? |
| 8 | ํ์์ค ์ด๋์์? | taruisil eodiyeyo? | Where is the fitting room? |
| 9 | ์ฌ๊ณ ์์ด์? | jaego isseoyo? | Is it in stock? |
| 10 | ์ด๊ฑธ๋ก ์ฃผ์ธ์. | igeollo juseyo | I’ll take this one. |
| 11 | ํ ์ธ๋ผ์? | harin dwaeyo? | Is it discounted? |
| 12 | ์ธ์ผ ์ํ์ด์์? | seil sangpumieyo? | Is this a sale item? |
| 13 | ์กฐ๊ธ๋ง ๊น์ ์ฃผ์ธ์. | jogeumman kkakka juseyo | Please lower the price a little. |
| 14 | ๋ ๊ฐ ์ฌ๋ฉด ํ ์ธ๋ผ์? | du gae samyeon harin dwaeyo? | Is there a discount if I buy two? |
| 15 | ์นด๋ ๋ผ์? | kadeu dwaeyo? | Do you take cards? |
| 16 | ํ๊ธ๋ง ๋ผ์? | hyeongeumman dwaeyo? | Is it cash only? |
| 17 | ๋ฐ๋ก ๊ณ์ฐํด ์ฃผ์ธ์. | ttaro gyesanhae juseyo | Please ring these up separately. |
| 18 | ์์์ฆ ์ฃผ์ธ์. | yeongsujeung juseyo | Please give me the receipt. |
| 19 | ๋ดํฌ ์ฃผ์ธ์. | bongtu juseyo | Please give me a bag. |
| 20 | ์ ๋ฌผ ํฌ์ฅํด ์ฃผ์ธ์. | seonmul pojanghae juseyo | Please gift-wrap it. |
| 21 | ์ธ๊ธ ํ๊ธ ๋ผ์? | segeum hwangeup dwaeyo? | Is a tax refund available? |
| 22 | ์ฆ์ ํ๊ธ ๋ผ์? | jeuksi hwangeup dwaeyo? | Is immediate refund available? |
| 23 | ์ฌ๊ถ ํ์ํด์? | yeogwon piryohayo? | Do I need my passport? |
| 24 | ํ๊ธ ์ ํ ์ฃผ์ธ์. | hwangeup jeonpyo juseyo | Please give me the refund voucher. |
| 25 | ๊ตํ๋ผ์? | gyohwan dwaeyo? | Can it be exchanged? |
| 26 | ํ๋ถ๋ผ์? | hwanbul dwaeyo? | Can it be refunded? |
| 27 | ๊ตํ ๊ธฐ๊ฐ์ด ๋ฉฐ์น ์ด์์? | gyohwan gigani myeochirieyo? | How many days is the exchange period? |
| 28 | ์ด๊ฑฐ ๋ถ๋์ด์์. | igeo bullyangieyo | This item is defective. |
| 29 | ์ฌ์ฉํ์ง ์์์ด์. | sayonghaji anasseoyo | I did not use it. |
| 30 | ์๊ฒ์ผ๋ก ๋ฐ๊ฟ ์ฃผ์ธ์. | sae geoseuro bakkwo juseyo | Please exchange it for a new one. |
You do not need to memorize all 30. Start with ์ด๊ฑฐ ์ผ๋ง์์?, ๋ค๋ฅธ ์ ์์ด์?, ์นด๋ ๋ผ์?, ์์์ฆ ์ฃผ์ธ์, and ์ธ๊ธ ํ๊ธ ๋ผ์? Those five cover price, choice, payment, proof of purchase, and the tourist-refund question.
Sizes, Colors, and Fitting Rooms

Korean clothing labels may use familiar letters, numbers, centimeters, or brand-specific systems. Do not assume that the same marked size will fit the same way across two stores. Ask for a larger or smaller option, try it on when allowed, and check the return or exchange conditions before removing tags.
The basic pattern is flexible:
- ๋ ํฐ ___ ์์ด์? โ Do you have a larger ___?
- ๋ ์์ ___ ์์ด์? โ Do you have a smaller ___?
- ๋ค๋ฅธ ___ ์์ด์? โ Do you have another ___?
For color, fill the blank with ์ (saek). For size, Korean shops commonly use the English loanword ์ฌ์ด์ฆ (saijeu). If you know a specific size, say it before ์ฌ์ด์ฆ ์์ด์? For example, ๋ผ์ง ์ฌ์ด์ฆ ์์ด์? (raji saijeu isseoyo?) asks whether a large size is available.
Use ์ ์ด ๋ณด๋ค for trying on clothing and ์ ์ด ๋ณด๋ค for footwear. The ending -์/์ด๋ ๋ผ์? asks permission, so ์ด๊ฑฐ ์ ์ด ๋ด๋ ๋ผ์? is polite and complete. The National Institute of Korean Language uses this exact clothing example in its official grammar material. In a cosmetics shop, do not reuse it for opening a sealed product. Ask ํ ์คํฐ ์์ด์? (teseuteo isseoyo?, โIs there a tester?โ) instead, and follow the store’s hygiene rules.
When staff bring an item, three replies are enough:
- ๋ค, ์ ์ด ๋ณผ๊ฒ์. (ne, ibeo bolgeyo) โ Yes, I’ll try it on.
- ์กฐ๊ธ ์ปค์. (jogeum keoyo) โ It is a little big.
- ์กฐ๊ธ ์์์. (jogeum jagayo) โ It is a little small.
If you decide to buy it, say ์ด๊ฑธ๋ก ์ฃผ์ธ์ while indicating the exact item. This avoids confusion when several colors or sizes are on the counter. For a beauty-shopping day, the Myeongdong, Hongdae, and Gangnam K-beauty comparison explains which district fits a fast haul, trend discovery, or a calmer consultation.
Prices, Discounts, and Market Etiquette

์ด๊ฑฐ ์ผ๋ง์์? is the safest price question. If you did not hear the answer, do not pretend you understood. Say ๋ค์ ๋งํด ์ฃผ์ธ์ (dasi malhae juseyo, โPlease say it againโ) or show the calculator on your phone and ask ์ฌ๊ธฐ์ ์จ ์ฃผ์ธ์ (yeogie sseo juseyo, โPlease write it hereโ). Numbers are harder than nouns because the price can be spoken quickly and with Korean number units such as ๋ง (man, ten thousand).
At department stores, chain shops, convenience stores, and most modern retailers, the displayed price is usually treated as fixed. ํ ์ธ๋ผ์? asks whether a promotion already applies; it is not a demand to negotiate. ์ธ์ผ ์ํ์ด์์? helps when a rack or shelf appears promotional but the conditions are unclear. Confirm whether the price requires membership, a specific payment card, an app coupon, or a multi-buy.
Polite bargaining belongs only where the seller appears open to it, such as some independent market stalls. ์กฐ๊ธ๋ง ๊น์ ์ฃผ์ธ์ is a gentle request, but it is not appropriate in every traditional market and should not be repeated after a clear no. A better value question is often ๋ ๊ฐ ์ฌ๋ฉด ํ ์ธ๋ผ์? because it gives the vendor a concrete choice. Never open with an extreme counteroffer, criticize the product, or address an unfamiliar vendor as ์์ค๋ง or ์ด๋ชจ. A neutral ์ฌ์ฅ๋ (sajangnim, roughly โshop owner/managerโ) can be respectful in a small business, and simply beginning with ์ ๊ธฐ์ (jeogiyo, โExcuse meโ) also works.
For payment, ์นด๋ ๋ผ์? is short, natural, and useful. Seoul’s official visitor guidance says credit cards can be used in most stores, restaurants, hotels, and tourist destinations, but an individual market stall or small shop may differ. Carry a backup payment method and ask before the seller has packed everything. Use our broader Korea shopping guide to choose districts and shopping channels before you build a route.
Mini dialogue: asking the total
Shopper: ์ด๊ฑฐ ์ผ๋ง์์? Igeo eolmayeyo? How much is this?
Clerk: ์ผ๋ง ์์ด์์. Samman wonieyo. It is 30,000 won.
Shopper: ๋ ๊ฐ ์ฌ๋ฉด ํ ์ธ๋ผ์? Du gae samyeon harin dwaeyo? Is there a discount if I buy two?
The example teaches the sound of ์ผ๋ง ์ (samman won, 30,000 won); it is not a claim about a current product price.
Tax Refund Korean at Checkout

Ask about a tourist tax refund before payment, not after leaving the store. The most universally understandable Korean question is ์ธ๊ธ ํ๊ธ ๋ผ์? Staff in tourist areas may also recognize ํ์ค ๋ฆฌํ๋ ๋ผ์? (taekseu ripeondeu dwaeyo?), which uses the English phrase โtax refundโ in Korean pronunciation.
The Korea Tourism Organization distinguishes duty-free shopping, where qualifying taxes are excluded from the selling price, from tax-refund shopping, where a participating store handles an immediate refund or issues documents for a later claim. The shelf sign alone may not tell you which checkout result applies. Ask:
- ์ฆ์ ํ๊ธ ๋ผ์? โ Can the refund be applied immediately?
- ์ฌ๊ถ ํ์ํด์? โ Do I need my passport?
- ํ๊ธ ์ ํ ์ฃผ์ธ์. โ Please give me the refund voucher.
- ์ธ๊ธ์ด ๋น ์ง ๊ฐ๊ฒฉ์ด์์? (segeumi ppajin gagyeogieyo?) โ Is this the price after tax is deducted?
As checked on September 6, 2026, the official KTO guide says an eligible tax-refund purchase starts at KRW 15,000. For immediate refund, one transaction must be under KRW 1 million, and total qualifying purchases during the trip must be KRW 5 million or less. A downtown general-refund transaction may be up to KRW 6 million. Korea Customs Service’s April 2026 notice reports the same method-specific ceilings. Rules, retailer participation, and system availability can change, so reopen the KTO comprehensive tax refund guide before a high-value shopping day.
Eligibility is not only about price. Official guidance says the traveler must fit the visitor rules, buy from a participating shop, export the eligible goods within the required period, and keep them new and unused when export confirmation is required. The Korea Customs Service tax-refund page lists the passport, sales certificate, and purchased goods among the documents or items that may be needed. Our complete Korea tourist tax refund guide explains immediate, downtown, airport, mobile, and mailbox workflows without turning this language lesson into a customs manual.
Mini dialogue: immediate refund
Shopper: ์ธ๊ธ ํ๊ธ ๋ผ์? Segeum hwangeup dwaeyo? Is a tax refund available?
Clerk: ๋ค, ์ฌ๊ถ ์์ผ์ธ์? Ne, yeogwon isseuseyo? Yes. Do you have your passport?
Shopper: ๋ค. ์ฆ์ ํ๊ธ ๋ผ์? Ne. Jeuksi hwangeup dwaeyo? Yes. Is immediate refund available?
Listen for ๋ผ์ (โit works/is availableโ) and ์ ๋ผ์ (โit does not work/is not availableโ). If the explanation becomes complicated, ask staff to point to the relevant amount and refund method on the document before you approve payment.
Receipts, Bags, and Separate Payments
The Korean Basic Dictionary defines ์์์ฆ as the record of a money or goods transaction. It is worth learning because the receipt supports a price check, exchange request, warranty question, and many tax-refund procedures.
At the register, combine one noun with ์ฃผ์ธ์:
- ์์์ฆ ์ฃผ์ธ์. โ Receipt, please.
- ๋ดํฌ ์ฃผ์ธ์. โ A bag, please.
- ์ ๋ฌผ ํฌ์ฅํด ์ฃผ์ธ์. โ Please gift-wrap it.
A shopping bag may cost extra or may be omitted unless you request it, so listen for ๋ดํฌ ํ์ํ์ธ์? (bongtu piryohaseyo?, โDo you need a bag?โ). Reply ๋ค, ์ฃผ์ธ์ (โYes, pleaseโ) or ์๋์, ๊ด์ฐฎ์์ (aniyo, gwaenchanayo, โNo, I’m okayโ).
Use ๋ฐ๋ก ๊ณ์ฐํด ์ฃผ์ธ์ when two people want separate payments or when you need eligible and noneligible purchases handled separately. Do not split payments in an attempt to bypass a refund-method ceiling. The retailer’s system determines how the transaction is recorded, and official trip-level limits still apply.
Exchanges, Refunds, and Defective Items
The Korean words are easy to mix up:
- ๊ตํ (gyohwan) means exchange.
- ํ๋ถ (hwanbul) means refund.
- ํ๊ธ (hwangeup) means reimbursement or refund and is the word normally used for tourist tax refunds.
Before buying a final-sale, hygiene-sensitive, customized, or size-dependent item, ask ๊ตํ๋ผ์? and ํ๋ถ๋ผ์? If exchange is allowed, follow with ๊ตํ ๊ธฐ๊ฐ์ด ๋ฉฐ์น ์ด์์? Take a photo of the conditions if the store permits it, keep the receipt, and leave tags and packaging intact until you have checked the item.
Do not assume that a casual change of mind, a defective item, an online order, and a custom-made purchase all follow one rule. The Korea Consumer Agency publishes consumer dispute standards and case guidance, but the applicable remedy depends on the product, sales channel, condition, defect, and facts. This article teaches communication, not a guaranteed legal outcome. For a problem, document the item promptly and use the official Korea Consumer Agency consultation resources rather than relying only on a social-media answer.
For a visible defect, say ์ด๊ฑฐ ๋ถ๋์ด์์ and point to the exact issue. ์ฌ์ฉํ์ง ์์์ด์ says you did not use the item. If you want a replacement rather than money back, add ์๊ฒ์ผ๋ก ๋ฐ๊ฟ ์ฃผ์ธ์. Stay factual and calm; a photo, receipt, and clear request work better than a long translated argument.
Mini dialogue: exchange request
Shopper: ์ด๊ฑฐ ๋ถ๋์ด์์. Igeo bullyangieyo. This item is defective.
Shopper: ์ฌ์ฉํ์ง ์์์ด์. ์๊ฒ์ผ๋ก ๋ฐ๊ฟ ์ฃผ์ธ์. Sayonghaji anasseoyo. Sae geoseuro bakkwo juseyo. I did not use it. Please exchange it for a new one.
How to Understand the Answer
The question is only half the conversation. Train yourself to catch a few likely replies:
| You may hear | Romanization | Meaning |
|---|---|---|
| ๋ค, ์์ด์. | ne, isseoyo | Yes, we have it. |
| ์์ด์. | eopseoyo | We do not have it. |
| ํ์ ์ด์์. | pumjeorieyo | It is sold out. |
| ์ ๋ผ์. | an dwaeyo | It is not possible / it does not work. |
| ๊ฐ๋ฅํด์. | ganeunghaeyo | It is possible. |
| ์ ์๋ง์. | jamsimanyo | One moment, please. |
| ์ ์ชฝ์ ์์ด์. | jeojjoge isseoyo | It is over there. |
| ์์์ฆ ์์ผ์ธ์? | yeongsujeung isseuseyo? | Do you have the receipt? |
When numbers are the problem, say ์ฒ์ฒํ ๋งํด ์ฃผ์ธ์ (cheoncheonhi malhae juseyo, โPlease speak slowlyโ) and confirm the payment terminal before tapping or inserting your card. You can also repeat the amount: ์ผ๋ง ์ ๋ง์์? (samman won majayo?, โIs 30,000 won correct?โ).
For pronunciation, focus on rhythm rather than perfect English-style syllables. In ์ผ๋ง์์, the sounds run together; in ๋ช ์ผ์ด์์, everyday pronunciation is closer to myeochirieyo. A native-audio dictionary is more reliable than treating romanization as exact spelling.
Common Shopping Korean Mistakes
Using ๋ฐ๋ง with staff. Ending every request with a bare noun or command can sound abrupt. Beginner-friendly -์ forms and ์ฃผ์ธ์ are safer.
Saying โdiscountโ when you mean โcheaper option.โ ํ ์ธ๋ผ์? asks whether a discount applies. To ask for a less expensive item, use ๋ ์ ๋ ดํ ๊ฑฐ ์์ด์? (deo jeoryeomhan geo isseoyo?, โDo you have a cheaper one?โ).
Bargaining everywhere. A polite phrase does not make negotiation appropriate. Treat listed prices as fixed unless the context clearly invites discussion.
Opening sealed merchandise. Ask for a tester or permission. A display sample and sale stock are not interchangeable.
Confusing ํ๋ถ and ํ๊ธ. Use ํ๋ถ for returning a purchase and ์ธ๊ธ ํ๊ธ for a tourist tax refund.
Leaving without the right document. A normal card receipt may not be the tax-refund voucher. Ask before payment and inspect what the store gives you.
Memorizing without pointing. Korean demonstratives make shopping easier: ์ด๊ฑฐ is โthis,โ ๊ทธ๊ฑฐ is โthat near you,โ and ์ ๊ฑฐ is โthat over there.โ Point politely and keep the sentence short.
A 10-Minute Practice Plan
First, practice five survival questions aloud: price, another color, another size, card acceptance, and tax refund. Then choose one scenario that matches your trip. Fashion shoppers should add fitting-room and exchange phrases. Beauty shoppers should add ํ ์คํฐ ์์ด์? and receipt language. Market shoppers should practice prices and numbers. Gift buyers should add gift wrapping and separate payment.
Next, save the table as an offline note with Hangul at the top and English beneath it. Hangul helps the staff member even if your pronunciation is unclear. Do not make romanization the largest line; it is for you, while the Korean text is for the person helping you.
Finally, rehearse one complete exchange:
- Say ์ ๊ธฐ์ to get attention.
- Point and ask ์ด๊ฑฐ ์ผ๋ง์์?
- Confirm the option with ๋ค๋ฅธ ์ ์์ด์? or ๋ ํฐ ์ฌ์ด์ฆ ์์ด์?
- Decide with ์ด๊ฑธ๋ก ์ฃผ์ธ์.
- Ask ์นด๋ ๋ผ์? and check the terminal.
- Request ์์์ฆ ์ฃผ์ธ์.
- If eligible, ask ์ธ๊ธ ํ๊ธ ๋ผ์? before payment is finalized.
If your shopping day includes long subway transfers, save the Korean subway and bus phrase guide too. For food stops between stores, the Korean restaurant phrase guide covers ordering, allergies, takeout, and payment.
FAQ
Q: What is the most useful Korean shopping phrase?
Start with ์ด๊ฑฐ ์ผ๋ง์์? (igeo eolmayeyo?), โHow much is this?โ Point to the exact item so the question stays clear. Add ์ด๊ฑธ๋ก ์ฃผ์ธ์ when you are ready to buy it.
Q: How do I ask for a different size in Korean?
Say ๋ ํฐ ์ฌ์ด์ฆ ์์ด์? for a larger size or ๋ ์์ ์ฌ์ด์ฆ ์์ด์? for a smaller size. If you know the marked size, say it before ์ฌ์ด์ฆ ์์ด์? and try the item on rather than assuming labels are consistent across brands.
Q: Is it polite to bargain in Korean markets?
Sometimes, but not everywhere. ์กฐ๊ธ๋ง ๊น์ ์ฃผ์ธ์ is a gentle request at a stall that appears open to negotiation. Do not use it at fixed-price chains, and accept a clear no without repeating the request.
Q: How do I ask whether a Korean store takes credit cards?
Ask ์นด๋ ๋ผ์? (kadeu dwaeyo?). Cards are widely accepted, but individual stalls can differ. Confirm before the purchase is packed and keep another payment method available.
Q: How do I ask for a tourist tax refund in Korean?
Say ์ธ๊ธ ํ๊ธ ๋ผ์? (segeum hwangeup dwaeyo?). Ask before paying, present your passport if requested, and confirm whether the store applies an immediate refund or gives you a voucher for a later claim.
Q: What is the difference between ํ๋ถ and ํ๊ธ?
ํ๋ถ usually means returning a purchase for your money back. ํ๊ธ is the word used for reimbursing an amount, including ์ธ๊ธ ํ๊ธ, a tax refund. Use ๊ตํ when you want to swap the item instead.
Save the five phrases you are most likely to use, say them once aloud, and keep the Hangul visible on your phone. That small preparation makes a real checkout conversation far easier than trying to translate a paragraph while a line forms behind you.